About

Principal Data Leader who drives game success through player insights at world-class companies (Supercell, Blizzard, Meta), with expertise across platforms (Mobile, PC, Console) and game lifecycles (early development, mature & evergreen LiveOps).

Career

Meta (2025–Present) · Senior Data Scientist Optimizing app advertising formats by leveraging mobile gaming UA expertise to drive higher performance and ROI for advertisers. Forecasting growth and revenue impact on a strategic (3+ years ahead) and tactical level through project sizing & measurement.

Hay Day | Supercell (2024–2025) · Principal Game Analyst Delivered strategic game and monetization analysis, shaping Hay Day’s 2025 direction and unlocking double-digit YoY revenue growth in 2024. Architected enterprise-level A/B testing framework to guide growth through experimentation.

Space Ape Games (2023–2025) · Principal Analyst Led analytics strategy across a game portfolio of 4+ games, driving product decisions from development to live ops. Served as key liaison for the Supercell partnership. Developed a game lifecycle analysis framework transforming product strategy for existing games and guiding launch decisions for new games.

Meta (2022–2023) · Data Scientist Converted sentiment to revenue impact using Customer Support data and causal inference models.

Runescape | Jagex (2020–2022) · Lead Game Analyst Directed RuneScape analytics strategy, driving product decisions through weekly leadership meetings and generating record revenue through key player insights.

Overwatch | Blizzard Entertainment (2018–2020) · Senior Analyst Delivered the key insights powering the franchise’s resurgence globally and in emerging markets.

Yousician (2016–2018) · Data Scientist

Expertise

Technical: SQL, Python, R, AWS, BigQuery, Spark, Databricks | Tableau, Looker | Mobile, PC, Console

Domain: Game Economy & Health Analysis, Player Segmentation, LiveOps Strategy, A/B Testing

Leadership: Team Leadership, Cross-functional Collaboration, Remote Team Management

Outside work

I’m based in Ely, United Kingdom. When I’m not in data, I’m thinking about game design, reading about strategy, or building side projects.